dpConnect
dpConnect is a patent pending marketing process using the USPS delivery point ID to access over 1400+ demographics about that household. The results are delivered in an interactive format to influence the consumers buying decisions at the time they are engaged in the advertisers’ product offering. Delivery point ID’s can be built from input data of address and zip code only.
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mailConnect - utilizing a unique dpPurl on your mail pieces |
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webConnect - from your own website |
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posConnect - through your own website |
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callConnect - by way of your call center software system |
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emailConnect - via links embedded in your emails |
dpConnect is a unique marketing solution
• Drives consumer actions through relevant interactive information
• Provides immediate feedback on direct mail programs
• Finds qualified new leads
• Integrates into multi-channel marketing programs
• Develops proactive and aggressive marketing approach
Benefits of dpConnect
• Close sales quicker with Immediate information on prospects
• Increases ROI of marketing expenditures
• Low risk (pay only for performance)
• Instant and relevant information
• Multiple access points
• Provides valuable household demographics for follow-up marketing campaigns
• Access to a variety of household demographics in an interactive format (1400+)
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Easy to start dpConnect
mailConnect
- Identify mailing to use mailConnect product
- Set-up customers URL address
- Set-up personalized landing pages
- Use dpURL on mail piece with offer to drive consumer usage and interaction
webConnect
- Identify website application to integrate webConnect
- API documentation provided to webmaster
- Customer’s webmaster integrates webConnect