Results Through Marketing Innovation
Arken is a marketing technology company. Our goal is to bring essential elements of successful marketing together, leveraging the latest in marketing technology, in a powerful but simple to use online marketing system. Each of our products can be used individually, or integrated together to release the full power of cross-media marketing. Small businesses benefit by having a powerful marketing tool available 24/7 right at their fingertips. For large companies, multiple location deployment and management is built into the infrastructure of Arken products.
- smartQRC - An intelligent QR Code that goes beyond static and single dimension QR Codes. smartQRC can be integrated into your own marketing solution or as an option to Arken's marketing products.
- Direct Mail Portal - This Variable Data Printing solution pulls all the necessary elements of direct mail marketing together into one simple desktop solution. This online portal provides list acquisition, customized template designs, VDP, QR Code/PURL management, and presort mail services for convenient and fast direct mail deployment.
- List Acquisition - This online list source is available 24/7 and includes the most advanced geographic select tools in the industry. Resident/Occupant, Consumer, New Mover and Business data lists are all available at very competitive prices.
- Campaign Manager - These monthly direct mail campaigns target highly specific targets with relevant messaging prompting recipients to respond through multiple channels including Arken’s exclusive smartQRC.
- PURLs and QR Codes - PURLs and QR Codes offer excellent opportunities to catch your recipients attention and draw them into an extended and personalized marketing message.
ARKEN PRODUCT HIGHLIGHT: smartQRC - Intelligent QR Codes
Go beyond the typical QR Code with a smart QR Code - Arken's smartQRC. Arken combines the power of One to One personalization and variable content with the quick and convenient mobile marketing technology of QR Codes*.
- One to One Personalization - Each QR Code is unique to a recipient and carries a unique message based on the recipient demographics.
- Real-Time Demographics - As recipients scan your QR Code, our dpConnect product will provide selected demographics based on that consumer.
- Analytics Dashboard - Track the success of your campaigns in real time. Arken's QRC Dashboard provides an instant view of scans as they happen and includes Geo Locations of each scan on a map.
dpConnect Data Access Options
Connect instantly to over 1,400 demographics on households across the U.S.
dpConnect is a patent pending marketing process using the USPS delivery point ID to access over 1400+ demographics about that household. The results are delivered in an interactive format to influence the consumers buying decisions at the time they are engage in the advertisers’ product offering. Delivery point ID’s can be built
from input data of address and zip code only.
There are several access points to the dpConnect database to utilize this rich data for your companies benefit: